The Fry Group corporate website
In a nutshell
Strategic planning, brochure design, press and online advertising, and website design and build for multi-national financial management consultants.
What they needed
The Fry Group were operating on a variety of new and old communication material that had been provided from a variety of sources over the years. With a new marketing manager in place they had the opportunity to take a more centralised and considered approach to their marketing communication. Design Distillery was brought in to do just that.
What we gave them
Working closely with The Fry Group to identify their specific business objectives, we detected what mattered to their customers and identified the simplist and clearest messages with which to communicate their services. We then set out to provide a suite of communication that not only portays The Fry Group as a modern forward-thinking business, but one with a rich heritage and a depth of experience. In doing so we were determined to avoid the clichéd imagery so often seen in marketing Wealth Management services to affluent over 55's. ('Silver fox' type pensioner dancing in the waves with his grandson may ring a bell!)
The results
The Fry Group themselves feel 'rejuvinated' and their communication material and website now sets them apart within their market sector as a global business, but one that focuses messaging on what is important to their customers, rather than coming across as a faceless organisation that uses jargon to impress.
Kind words from a contented client
"Just seen the first brochure and rushed to the keyboard to say how well it has turned out - very high quality and just what we wanted, although we didn't know that when we started. Thanks to one and all. Again, great job." Director of Marketing
To see more of our design work for The Fry Group please click here