Concept development, planning, copywriting, design and production for an ad-funded website media pack.
Alltern8 wanted an informative social networking site for people into one of eight pastimes, including gaming, role-playing, re-enactment and modelling. And it had to be funded by sales of advertising space and online sponsorship. So they came to us for a comprehensive media pack to successfully launch the site to media buyers, and to highlight the exciting advertising and sponsorship opportunities.
We developed creative concepts based directly on the target audience's pastimes. Concise copywriting and a clear, uncluttered layout with exciting visual themes helped us achieve maximum impact. We even extended fantasy and adventure themes to the format and materials of the piece, with a gatefold cover and a mock wax-seal.
Alltern8 loved it, as did the agencies and advertisers who received it. The pack really stood out from other less adventurous formats. And even better, advertising enquiries began almost instantly and ran at 20% higher than predicted.