After a couple of busy months, we have completed the implementation of the new branding for multi-national financial planning experts, The Fry Group.
The objective was to modernise The Fry Group's business without alienating their current customer base. The work involved an evolution of their logo and a complete review of their digital and printed literature, including website, brochures, e-bulletins, advertising, office signage and stationery.
Our tea cups campaign theme showcases the individual ways that tea is drunk around the world and in doing so, provides the perfect global vehicle for communicating the company's proposition: refreshingly individual financial planning.
Emma Cooper, The Fry Group, stated, "We have just seen the new brochures and lift cards - and we are absolutely delighted with them. They finalise our 're-brand' and are just what we wanted - high quality, readable and something we can be very proud of when passing onto a client. Many thanks to all of you for the hard work in getting these created and in print."
Design Distillery has many years of experience in providing cohesive rebranding for established businesses. We are currently working on similar projects for Asset Management company, Thesis plc, and process management software business, Nimbus Partners.