Design Distillery campaign wins award

Nov 9, 2009

Design Distillery's 'Bas the frog' campaign for Southern Water has won Gold in the CIPR (Chartered Institute of Public Relations) Pride awards for best Internal Communication campaign.

Internal comms poster advertising for forthcoming SAP implementation The judges were impressed, not only by the team's comprehensive use of different tactics to deliver the messages, but the injection of creative flair and humour represented by introducing "Bas the frog" as the figurehead of all the company employee communications.

This helped to drive enjoyment and brought to life what would have otherwise remained a dull IT operational issue. The effectiveness of the campaign is reflected in the fact that 80% of staff successfully used the new system within the first 10 days.

For further information please click the links below:

Read the full case study submitted to the CIPR

Read our own abbreviated case study on this site

View the creative work

View the CIPR site

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Design Distillery campaign wins award

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