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<lastBuildDate><![CDATA[Thu, 21 Aug 2008 03:52:09 GMT]]></lastBuildDate>
<title><![CDATA[Design Distillery - Latest Corporate and Brand Identity]]></title>
<link><![CDATA[http://www.designdistillery.com/branding/]]></link>
<description><![CDATA[The latest corporate and brand identity designs from Design Distillery, Chichester]]></description>
<pubDate><![CDATA[2007-06-10 17:51:47]]></pubDate>
<copyright><![CDATA[Design Distillery]]></copyright>
<image>
<url><![CDATA[http://www.designdistillery.com/images/layout/header/dd_logo.gif]]></url>
<title><![CDATA[Design Distillery - advertising, marketing and design agency, Chichester]]></title>
<link><![CDATA[http://www.designdistillery.com/branding/]]></link>
</image>
<item>
<title><![CDATA[Meggitt PLC]]></title>
<description><![CDATA[A new look was developed for the logo that modernized the type style and in particular incorporated a 'delta flash' as a brand icon device that drove recognition. The ID was designed to work with all companies in the group in a way which positioned Meggitt as the central umbrella brand but which retained the equity carried in the individual company brands, such as Dunlop. This approach was transposed onto all corporate stationary and communication, and a comprehensive brand guideline manual was produced in a digital format and placed on the corporate website for all Meggitt companies to refer to.A new look was developed for the logo that modernized the type style and in particular incorporated a 'delta flash' as a brand icon device that drove recognition. The ID was designed to work with all companies in the group in a way which positioned Meggitt as the central umbrella brand but which retained the equity carried in the individual company brands, such as Dunlop. This approach was transposed onto all corporate stationary and communication, and a comprehensive brand guideline manual was produced in a digital format and placed on the corporate website for all Meggitt companies to refer to.]]></description>
<link><![CDATA[http://www.designdistillery.com/branding/portfolio.php?PortfolioID=55]]></link>
<author><![CDATA[Design Distillery]]></author>
<pubDate><![CDATA[2007-06-10 17:51:47]]></pubDate>
<category><![CDATA[Branding]]></category>
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<item>
<title><![CDATA[Cega]]></title>
<description><![CDATA[We developed a new look for Cega, with a modern typeface and a graphic 'swirl', that also created a slightly softer feel for the organisation that reflected the nature of the business. We established an overall corporate brand underwhich sit four divisional brands that correspond with specific markets, each of which adopt a specific colour to help differentiation. The new branding was incorporated across all elements and a brand guideline manual was produced as a reference for all staff.]]></description>
<link><![CDATA[http://www.designdistillery.com/branding/portfolio.php?PortfolioID=56]]></link>
<author><![CDATA[Design Distillery]]></author>
<pubDate><![CDATA[2007-06-10 17:51:17]]></pubDate>
<category><![CDATA[Branding]]></category>
</item>
<item>
<title><![CDATA[Reporo]]></title>
<description><![CDATA[Design Distillery's response was to create an icon design that ticked all the right boxes, taking key elements of the client's existing identity as the basis for development.]]></description>
<link><![CDATA[http://www.designdistillery.com/branding/portfolio.php?PortfolioID=38]]></link>
<author><![CDATA[Design Distillery]]></author>
<pubDate><![CDATA[2006-09-11 11:21:41]]></pubDate>
<category><![CDATA[Branding]]></category>
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<item>
<title><![CDATA[International Red Cross]]></title>
<description><![CDATA[Working closely with the client's communications managers, we devised a strikingly simple and immediate device and mission statement which would work at all levels of society and in all parts of the world.  The five figures, representing the five continents, were drawn in a very basic but vibrant style, avoiding any racial, religious or cultural references, and, combined with the statement and the cross and crescent, proved to be remarkably successful.  During the millennium year the device was seen in over 160 countries and it proved so popular with national societies that its use was extended for five years worldwide.  ]]></description>
<link><![CDATA[http://www.designdistillery.com/branding/portfolio.php?PortfolioID=8]]></link>
<author><![CDATA[Design Distillery]]></author>
<pubDate><![CDATA[2006-07-10 08:27:33]]></pubDate>
<category><![CDATA[Branding]]></category>
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<item>
<title><![CDATA[Bolton Abbey]]></title>
<description><![CDATA[Following a comprehensive review, it was decided that an electronic format for the manual would provide the most workable solution.  All aspects of the brand implementation were evaluated and new rules drawn up for usage throughout the estate.  Branding for everything from stationery to literature, signage, vehicle livery and souvenir products was covered and CD Roms produced containing usage rules for all areas. ]]></description>
<link><![CDATA[http://www.designdistillery.com/branding/portfolio.php?PortfolioID=6]]></link>
<author><![CDATA[Design Distillery]]></author>
<pubDate><![CDATA[2006-07-10 08:26:25]]></pubDate>
<category><![CDATA[Branding]]></category>
</item>
<item>
<title><![CDATA[Animal Systems]]></title>
<description><![CDATA[Innovative iconography, modern typeface, innovative "animal" footprint, happy client.]]></description>
<link><![CDATA[http://www.designdistillery.com/branding/portfolio.php?PortfolioID=1]]></link>
<author><![CDATA[Design Distillery]]></author>
<pubDate><![CDATA[2006-04-28 16:14:33]]></pubDate>
<category><![CDATA[Branding]]></category>
</item>
<item>
<title><![CDATA[Scotts Rolls-Royce and Bentley]]></title>
<description><![CDATA[Illustrated Rolls Royce badge as icon, lots of red!]]></description>
<link><![CDATA[http://www.designdistillery.com/branding/portfolio.php?PortfolioID=2]]></link>
<author><![CDATA[Design Distillery]]></author>
<pubDate><![CDATA[2006-04-28 16:14:33]]></pubDate>
<category><![CDATA[Branding]]></category>
</item>
<item>
<title><![CDATA[Harrison Maxwell]]></title>
<description><![CDATA[Combination of a formal-looking logo  projecting reassurance to the customer, with an indulgent strap-line.]]></description>
<link><![CDATA[http://www.designdistillery.com/branding/portfolio.php?PortfolioID=3]]></link>
<author><![CDATA[Design Distillery]]></author>
<pubDate><![CDATA[2006-04-28 16:14:33]]></pubDate>
<category><![CDATA[Branding]]></category>
</item>
<item>
<title><![CDATA[Barking Dog]]></title>
<description><![CDATA[The perfect name, backed up by a memorable logo with plenty of attitude!]]></description>
<link><![CDATA[http://www.designdistillery.com/branding/portfolio.php?PortfolioID=4]]></link>
<author><![CDATA[Design Distillery]]></author>
<pubDate><![CDATA[2006-04-28 16:14:33]]></pubDate>
<category><![CDATA[Branding]]></category>
</item>
<item>
<title><![CDATA[Henry Walker]]></title>
<description><![CDATA[Modern and fresh look with traditional illustration.]]></description>
<link><![CDATA[http://www.designdistillery.com/branding/portfolio.php?PortfolioID=5]]></link>
<author><![CDATA[Design Distillery]]></author>
<pubDate><![CDATA[2006-04-28 16:14:33]]></pubDate>
<category><![CDATA[Branding]]></category>
</item>
<item>
<title><![CDATA[Nimbus Partners]]></title>
<description><![CDATA[Clean, modern and compact logo with icon that is used within the application and all branding.]]></description>
<link><![CDATA[http://www.designdistillery.com/branding/portfolio.php?PortfolioID=7]]></link>
<author><![CDATA[Design Distillery]]></author>
<pubDate><![CDATA[2006-04-28 16:14:33]]></pubDate>
<category><![CDATA[Branding]]></category>
</item>
<item>
<title><![CDATA[Geranium Flowers]]></title>
<description><![CDATA[Research what a "real geranium" looked like (Geranium sanguineum, not Pelargaonium!) and a blast of strong single colour.]]></description>
<link><![CDATA[http://www.designdistillery.com/branding/portfolio.php?PortfolioID=9]]></link>
<author><![CDATA[Design Distillery]]></author>
<pubDate><![CDATA[2006-04-28 16:14:33]]></pubDate>
<category><![CDATA[Branding]]></category>
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