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<lastBuildDate><![CDATA[Thu, 21 Aug 2008 03:52:42 GMT]]></lastBuildDate>
<title><![CDATA[Design Distillery - Latest advertising campaigns]]></title>
<link><![CDATA[http://www.designdistillery.com/advertising/]]></link>
<description><![CDATA[The latest advertising campaigns from Design Distillery, Chichester]]></description>
<pubDate><![CDATA[2007-06-10 15:23:53]]></pubDate>
<copyright><![CDATA[Design Distillery]]></copyright>
<image>
<url><![CDATA[http://www.designdistillery.com/images/layout/header/dd_logo.gif]]></url>
<title><![CDATA[Design Distillery - advertising, marketing and design agency, Chichester]]></title>
<link><![CDATA[http://www.designdistillery.com/advertising/]]></link>
</image>
<item>
<title><![CDATA[The Fry Group]]></title>
<description><![CDATA[A move away from standard industry imagery showing 'happy retired couples' produced an arresting approach that clearly identified the dangers of either ignoring or being ill advised about imminent changes. A strong headline complimented the image, with a call to action inviting them to attend a seminar to discover more.]]></description>
<link><![CDATA[http://www.designdistillery.com/advertising/portfolio.php?PortfolioID=41]]></link>
<author><![CDATA[Design Distillery]]></author>
<pubDate><![CDATA[2007-06-10 15:23:53]]></pubDate>
<category><![CDATA[Advertising]]></category>
</item>
<item>
<title><![CDATA[The Fry Group]]></title>
<description><![CDATA[Accepting that tax is generally considered to be a boring subject, we used humour in the form of analogies to imply the consequences of getting it wrong. Imagery of a poor school test and shoddy DIY were combined with clever copy to communicate that the Fry Group are experts in tax.]]></description>
<link><![CDATA[http://www.designdistillery.com/advertising/portfolio.php?PortfolioID=42]]></link>
<author><![CDATA[Design Distillery]]></author>
<pubDate><![CDATA[2007-06-10 15:12:07]]></pubDate>
<category><![CDATA[Advertising]]></category>
</item>
<item>
<title><![CDATA[The Fry Group]]></title>
<description><![CDATA[Accepting that tax is generally considered to be a boring subject, we used humour in the form of analogies to imply the consequences of getting it wrong. Imagery of a poor school test and shoddy DIY were combined with clever copy to communicate that the Fry Group are experts in tax.]]></description>
<link><![CDATA[http://www.designdistillery.com/advertising/portfolio.php?PortfolioID=43]]></link>
<author><![CDATA[Design Distillery]]></author>
<pubDate><![CDATA[2007-06-10 15:12:07]]></pubDate>
<category><![CDATA[Advertising]]></category>
</item>
<item>
<title><![CDATA[Tacktick Marine Electronics]]></title>
<description><![CDATA[A brand icon was developed, in the form of Tacktick Man, that provided a powerful image that the audience could identify with and would instantly recognize. This was linked with  a powerful call to action - BREAK FREE - to drive benefit-led messaging.]]></description>
<link><![CDATA[http://www.designdistillery.com/advertising/portfolio.php?PortfolioID=40]]></link>
<author><![CDATA[Design Distillery]]></author>
<pubDate><![CDATA[2007-06-10 15:02:08]]></pubDate>
<category><![CDATA[Advertising]]></category>
</item>
<item>
<title><![CDATA[Open Golf Centres]]></title>
<description><![CDATA[We photographed Colin Montgomerie for the ad campaign that included 48 sheet posters, bus rears, press and DM.
Monty was the centre's USP, and featured in all the communication.]]></description>
<link><![CDATA[http://www.designdistillery.com/advertising/portfolio.php?PortfolioID=30]]></link>
<author><![CDATA[Design Distillery]]></author>
<pubDate><![CDATA[2006-04-28 16:14:33]]></pubDate>
<category><![CDATA[Advertising]]></category>
</item>
<item>
<title><![CDATA[PH Media]]></title>
<description><![CDATA[A series of benefit-led trade press ads, with relevant messages for architects.]]></description>
<link><![CDATA[http://www.designdistillery.com/advertising/portfolio.php?PortfolioID=31]]></link>
<author><![CDATA[Design Distillery]]></author>
<pubDate><![CDATA[2006-04-28 16:14:33]]></pubDate>
<category><![CDATA[Advertising]]></category>
</item>
<item>
<title><![CDATA[Tacktick Marine Electronics]]></title>
<description><![CDATA[Once again proving that less is more, the campaign of clean and simply designed ads was very well received by the client and their distributors, and ended up being used across Europe. ]]></description>
<link><![CDATA[http://www.designdistillery.com/advertising/portfolio.php?PortfolioID=32]]></link>
<author><![CDATA[Design Distillery]]></author>
<pubDate><![CDATA[2006-04-28 16:14:33]]></pubDate>
<category><![CDATA[Advertising]]></category>
</item>
<item>
<title><![CDATA[Admor]]></title>
<description><![CDATA[A humorous approach gave added interest to a commodity product. This highly popular and talked-about campaign ran for 24 months with 24 different executions.]]></description>
<link><![CDATA[http://www.designdistillery.com/advertising/portfolio.php?PortfolioID=36]]></link>
<author><![CDATA[Design Distillery]]></author>
<pubDate><![CDATA[2006-04-11 14:43:11]]></pubDate>
<category><![CDATA[Advertising]]></category>
</item>
<item>
<title><![CDATA[LSCP]]></title>
<description><![CDATA[A poster campaign that presented the camera as a "life saver". We also created a series of radio ads to support this campaign.]]></description>
<link><![CDATA[http://www.designdistillery.com/advertising/portfolio.php?PortfolioID=33]]></link>
<author><![CDATA[Design Distillery]]></author>
<pubDate><![CDATA[2006-04-11 14:02:56]]></pubDate>
<category><![CDATA[Advertising]]></category>
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